IN-HOUSE PROJECT

UNDER THE GUISE

Role - Concept, Design, Creative Direction



Gender norms had always been a standard for our culture. As a consequence, it has created overall repression to express an alternative form of personal style. Neomoral conceptualized an editorial story, inspired by those who don’t fit in the culturally determined and defined characteristics of male or female. The project resulted in images illustrating the notion of gender fluidity and Neomoral’s fondness for androgyny in fashion. We believe genderless clothing is a serious step towards bigger change.

Photography: RITIKA SHAH
Model: AVANTI
Hair & Makeup: KANPAI