COMMERCIAL WORK

Arvind Ltd.

Role - Design Direction



2013 saw a lucrative collaboration between Arvind and Josh Goraya; in order to inculcate an aesthetic of a well-designed apparel collect.

This saw work that was induced with finesse from the yarn to the fabric up till the final garment. With a stronghold of the fabric science, Arvind provided Josh Goraya with a stable base environment that welcomed all creatively erratic thought and work. Resultant was some peculiar and detailed clothing.

Photography: TARUN KHIWAL
Styling: AADITYA WALIA
Agency: DDB MUDRA