JOSH GORAYA

Founder / Director

Born in Rajasthan, India.
Josh has been a part of the industry for over 15 years and works independently as a consulting Designer and Creative Director. 

Cementing traditional ethics with radical modernism, Josh Goraya aims at fostering a scheme of restrained urbanity. His motivation is the contradiction between undying classic beliefs and uprising youth.

The bedrock of Goraya’s work is encouraged by discretion and characterized by conceptual design, current aesthetics, and functional form. Contemplating an engaging identity; his ideas reflect notions of ease and fluency.

At the core, he is convinced that the Idea (in general) is a derivative of an ideology smitten with design; design can't be about a single entity. Constantly concerned with search, timelessness, and longevity.

Image Courtesy: Aman Makkar
Image Courtesy: Aman Makkar

Beginning

In 2006, Josh graduated from the National Institute Of Fashion Technology in India with an award for creative excellence.

Amidst

He was then appointed as the head designer for menswear at Rohit Gandhi + Rahul Khanna. Post six years worth of virtuous work, he branched out.

Namesake

Post his tenure at Rohit and Rahul, he cultured his namesake label, JOSH GORAYA; which essentially spoke of linearity in silhouettes, assortment in gender and identities and longevity when spoken in terms of vanity.

2013

Josh was presented with the title award for the prestigious ‘Let’s Design’ contest which was supported by Cotton Council International and Fashion Design Council Of India.

Arvind x JG

Josh collaborated with Arvind Limited, a landmark Denim and Cotton house as a creative consultant in regards to seasonal campaigns and their presence in media.

Runway

JOSH GORAYA, the label, debuted its first runway collection at India Fashion Week (organized by FDCI) with S/S 2014 which was accepted in proportions for being globally encompassing.

OCM x JG

The textile giant OCM collaborated with Josh Goraya to create a selection of bespoke and tastefully tailored garments.

Fashion India

Josh was then featured in the book, ‘Fashion India’ by Phyllida Jay, published under Thames and Hudson, a book responsible for representing the history of the Indian fashion industry and its current form/relevance.

Onset

Josh Goraya progressed in terms of becoming an institution concerned with design at its keel. The orientation now lay with creativity as a whole and not just its dealing with clothing. Clothing, as a bigger agenda, was maneuvered under the typecast of Culture Cultivation.

Neomoral

An all-round multidisciplinary creative studio; Neomoral became the headway for further exploration for Josh Goraya.